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Enviroguard Began
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Enviroguard Was Built
for Relationships
Understanding your services, team, training needs, challenges, and goals, helps us customize a planning to support the relationship.
The Goal
Our Mission
“Enviroguard provides the products, support, and training so that our customers are safe, efficient, effective, and profitable; and so that the general public receives the best care and service available on the market.”
as told by ceo mark maier
Our Story
Roots
Our roots began in 1991 in Allentown, PA, as a chemical company servicing textile manufacturing. Those were some cold winters manufacturing product with my buddies from the Holy Name football team. If we are hanging out sometime, ask me about the time we dropped a 55 gallon drum of acid into a tank while it was blending and had to strip down to our underwear while my dad sprayed us down with near freezing water. That was a learning lesson and a character builder!
Decline
As NAFTA eroded sales and opportunity moved out of the United States, we had to make a decision. Do we try to chase business around the world, or do we reinvent ourselves? The choice was obvious. We needed to reinvent ourselves in industries that would not or could not leave the country. I recall a white board full of ideas as we narrowed our focus on industries. After looking at dozens of opportunities, the consistency and resistance to economic downturn pointed to the remediation and restoration industry.
The Early Years
The foundations of Enviroguard were born in 2005, with a focus on commercial contracting, specifically mold remediation (you cannot remediate a home from overseas). The first step was to learn the industry and services, so we traveled to training organizations throughout the country like NORMI, MICRO, and NAMP. From there, we developed an initial product line based upon the feedback, frustrations, and problems members of these organizations seemed to face daily. It was a steep learning curve. My office was 10’x10′, and I covered the walls with key terms, phrases, and anything that would help me sound competent by phone. I do not know how or why it worked. By all accounts, it should have failed. It did not, but building sales was a daily grind from 7am to 1 to 2am every day.
Distribution
As our products and our understanding of the industry and its standards, we began participating in training classes wherever opportunities arose. In 2007, a major industry retailer began distributing our line. While sales steadily increased, there was growing resistance to getting to know the customers—the actual users of our products. At the same time, the retailer’s sales reps were resistant to training, and it felt like for every step forward, there was a step backward. Our reputation seemed at risk due to the lack of information and expertise passed from distributor to user. For every customer who succeeded with our products, another was experiencing issues. Without one-on-one troubleshooting, instruction, or training, it became increasingly frustrating. When upper management suggested spiffing sales reps for attention—“pay them $5 for every pail they sell”—it marked the beginning of the end. The suggestion signaled a rush to the bottom, and the lack of integrity and ethics left me no choice but to immediately change course.
an interlude to our story
REACT | EXTRACT
Curiosity solves a lot of problems. My dad founded Paradigm Labs in 1991, the company that preceded Enviroguard. From my childhood, I remember that he was always solving customer problems. He never conformed to or accepted industry benchmarks, and as a result, his customers always trusted him. I do not recall the exact day, but he and I were working on an exterior restoration product one day when he asked the question, what if we use a similar reaction to what we use in the textile industry to clean fabric before it goes to finishing (it was probably more, “let’s see what happens if we neutralize OxyPrep with Oxypar”). Right there, REACT|EXTRACT was born on the split face block that surrounds his pool. Of course, years of work on the reaction, equipment, and PPE compatibility were ahead of us, but little did I know that day was the foundation for Enviroguard.
Manufacturer Direct
I could not stand not having a personal relationship with each of our customers. I could not stand the idea of buying business with spiffs. The only path that made any sense was a factory direct model. Additionally, it also became obvious that the standards and most training consisted of general guidelines, but no one seemed to be specific. No one was answering contractor problems like, “when my team is working in a Condition 3 environment and there is heavily embedded mold and serious mold staining, what steps do we follow, what products do we use, how do we use them, what equipment do we use, what personal protection equipment do you recommend, and how do we estimate the job so that we are profitable?” Again, if you are curious and care at all, you cannot help but track down the answers to help your customers. I guess you could say that problem solving runs in the blood.
Certification
As the needs of our customers became more clear, we were also being asked for a “factory certification.” I decided that we would only release a factory certification when we could offer the kind of value and clarity that resulted in the support and growth of our customers’ businesses, instead of day long product commercials like many manufacturers. It took a couple of years to get our arms around the training content and knowledge needed to put a training program of value together, but in 2022, we released the first class.
The first course consisted of something like:
- Principles of Remediation
- Safety, PPE Compatibility & Selection
- Equipment & Chemical Pairings
- BTM System Training
- Step-by-step Chemical Use
- 6 Step Sales Process
Generic Personal Protection
It is easy, and maybe common, for chemical manufacturers to hide behind SDSs. I get it, they do not want to be connected with the liability of the wrong recommendation. The problem is that without the knowledge to speak to compatibilities and the proper use and misuse of PPE and equipment, mistakes abound. As a result, we chemical “experts” say things like, “see the SDS for more information,” only to find the same generic recommendations that do not offer real performance and protection every single time. I got fed up with generic information, and we began to talk to the manufacturers of protective suits, gloves, respirators, and respirator filters. Quickly, we learned that even some big names in PPE played the same games of generalization until we got to Lakeland. Lakeland provided a benchmark to measure other PPE manufacturers by, supplying the testing and specific recommendations that we could use to educate you. That is how we became distributors of Lakeland, 3M, and Showa Glove.
Severity Indexing
Mold Severity Indexing was born in partnership with good friends and customers in Tennessee. The idea of using the inspection as a way to test surfaces for cleaning results, and then using those results for customer education, estimating, production quality control, and ultimately customer satisfaction, not to mention competitive differentiation, is genius. It began as Mold Severity Indexing, and throughout 2025, we extended it to Fire Severity Indexing, Water Severity Indexing, and even Odor Severity Indexing. I will return to a quote from the Severity Indexing page that we wrote while building this website, “Every remediation challenge has a level of severity.” In other words, if there is a problem involving soil load, staining, odor, or anything else, we can index it. If we can index it, we can build a standard solution that solves it. If we can build a standard solution that solves it, we can use it for education, estimating, and every other metric that equals success for both the contractor and his or her customer. It is genius, and without Keith and Eamon’s blessing to run with it, we would have never had the opportunity to benefit Enviroguard Certified Firms with it.
That's Our Story
It has been twenty years of consistent work, challenges, breakthroughs, laughs, and doubts. What has remained true the entire time is that I have always felt that God somehow had His hand on my shoulder, and I cannot describe the peace that has given me, even when we were writing checks to our vendors and wondering how we would make payroll the next week. Second, I have had an incredible wife in my corner. I am sure she has had questions about my sanity and decision making at times, but like I tell everyone, “she is the most loyal person I have met in my life,” and I could not have built Enviroguard to this point without her. Today, we are blessed with a great team, one that is slowly growing to take on new levels of support, like support material and e learning development.
our spark
What Makes us Different
Evolved Model
We create our products with precision using trusted raw materials and provide direct support and training to help you grow in marketing, business development, and operations.
Experience
We have spent years refining the Enviroguard line, combining supplier expertise, lab research, and field experience to create products that deliver safety, performance, and value.
Quality Manufacturing
We manage every step from research to delivery, allowing us to improve existing products or create new ones while maintaining the capacity to meet any level of demand.
Experience Matters
With decades of combined expertise, our team understands what it takes to create products that perform where it counts. We bring science, field experience, and real industry insight together to deliver solutions that work as hard as you do.
Industry
Expertise
Since 2005, Enviroguard has delivered proven industry expertise, exceptional customer experience, and technical support.
Professional
Products
Enviroguard products are engineered for consistent performance, long-term reliability, and professional-grade results across demanding remediation applications.
Nationwide
Trust
Enviroguard partners with Certified Firms in more than 15 states across the U.S., extending expert support nationwide.
Our
Roots
Since 1991, our team has led the way in chemical research, product development, and manufacturing excellence.
Ready to Stop Sounding Like Every Other Remediation Company?
Join the mold, water, and fire restoration contractors who are doubling their sales through true service differentiation.
Questions?
Call us at (828) 548-3900
or email info@enviroguarddirect.com